Al Bairre | “We Move On” Video.

Al+Bairre+HotAl Bairre’s new video for “We Move On” is blowing up right now – and for good reason! It’s the perfect example of a really simple idea being executed perfectly. Ian Morgan directed it, and said that “the most challenging part was filming the food being thrown at 400fps, which made the studio go from being a completely white wall, to looking like a Jackson Pollock”. As amazing as the result is though, my heart still goes out to all the ice-cream that was wasted.