Beacon | “Drive” Video.

Beacon325Beacon recently released their new video for my favourite song off their debut album, The Ways We Separate. 10lbs directed the video and described it by saying “I was interested in taking elements of a R&B video and making something darker and more mysterious. The goal was to suggest and imply while leaving room for the audience to insert their own story and ideas.” Not sure if this was really what I envisioned for the song’s music video, I was kind of expecting something more considered and a lot less polished, and found the shots of the lead singer staring out the window of the moving car while singing INCREDIBLY cringey. But still, I really do love the song and am willing to let this one slide, I think.